The purpose of this report is to review the feasibility of a franchise proposed to be developed by the Wise Foundation and linked to its Bizness Babes (BiB) training program for marginalised women.

Objectives:

The report considers the following client information requirements:

• Review and quantify potential market segments (including products & services) that BiB could target with its new product. (corporate / individual);
• Identify possible barriers to market entry;
• Review current business model and recommendations regarding implementation;
• Develop recommendations in relation to Franchise model or direct employment of staff in business;
• Define options for franchisee territories;
• Investigate and make recommendations re financial start up needs and longer term viability of the business model;
• Indication potential break even point for business. (Based without regard to repayment of start up costs);
• Review of assumptions in relation to number of customers for viability of territory.

The Project Team

The project team included:

• Vickie Burkinshaw, Trainer, Bizness Babes
• Jason Gehrke, Director, Franchise Advisory Centre

Funding Partner:

Participating Member